Analyst NPG Group Mat Piscatella commented on the recent words of the former creative director Days Gone by John Garvin, who stated that users should buy games at full price at launch if they want to see their sequels. The comment followed amid media reports that Sony canceled the second part of Days Gone, but later Garvin clarified that he did not mean this particular project, but the entire industry as a whole.
Nevertheless, the expert believes that the developer was wrong when he said that the entire responsibility lies with the buyers.… According to Piscatella, if a game was not sold at launch, then it is mostly the fault not of consumers, but of developers and publishers.
“If a game did not sell well at launch, it’s most likely due to the fact that its marketing or price failed to motivate buyers. Blaming the consumer that the game did not start well is a little wrong.
I have been involved in launching hundreds of games and most of them have failed in the market. We conducted post-release analysis to understand what we did wrong and what we could improve next time. If someone didn’t buy the game, it was our fault, not theirs. “
At the same time, Piscatella drew attention to unique cases in the industry when a continuation appeared for a game that failed at the start of sales, but eventually acquired a cult status. A striking example is Shenmue 3…
As for Days Gone, according to Jason Schreier, the game turned out to be financially successful, but due to problematic development and conflicting reviews, Sony decided not to pursue a sequel, since it is very important for the current PlayStation leadership to see not only good sales numbers, but also high marks. In this regard, 71 points on Metacritic for Days Gone was not enough.
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