Analytical company Nielsen confirmed to the publication SBJthat plans to close the gaming division SuperData…
Nielsen bought SuperData Research at the end of 2018. The company then said the deal would strengthen its ability to offer gaming and esports analytics. Gaming-related services will now be an add-on offering for Nielsen Sports.
Nielsen did not reveal the reasons for the closure of SuperData, but representatives of the esports industry noted that the gaming information space is overcrowded and that the esports industry is not scaling as much as expected, in part due to the effects of the pandemic.
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