We analyze the media resources of representatives of relevant teams on four platforms: Twitch, Twitter, Instagram and VKontakte
Just a couple of days ago, namely September 28, there was a roster lock, according to the results of which the teams can’t change the composition to the transfer window without pain for themselves. The past transfer window can be called truly crazy: the real Turkish Gambit, Ramzes leaving the North American team, “returning the last hope of the CIS”, Winstrike-drama in the last hours before the closing of the transfer window. As if in an e-sports kaleidoscope, in just a few weeks, the CIS teams have changed beyond recognition. And while they are arguing at various venues about the strength of a particular team on paper, I propose to analyze the other side of the coin – media indicators at various venues.
We will analyze almost all the more or less well-known CIS groups today: Virtus.pro (epileptick1d, Noone, Resolut1on, Solo, TBD), Natus vincere (Crystallyze, Magical, 9Pasha, Zayac, Sonneiko), Gambit esports (Dream, gpk, Shachlo, XSVamp1re, fng), Winstrike team (Daxak, Cooman, Afterlife, Lil, NoFear), Hellraisers ( V-Tune, Nix, DM, Alohadance, Miposhka), Nemiga gaming (Zitraks, mellojul, TheChoosenOne, Astral, Fervian), Positive guys (iLTW, Ergon, Ghostik, Immersion, Misha), Fried pudges (Naive, Pio65, Lasthero, so bad, j4), Old but gold ( IllidanSTR, G, 633, Velheor, VANSKOR), FlyToMoon( Ark, Iceberg, Flow, Slayer, AWF) and Uvajenie.Hope ( Palantimos, Pikachu, Chshrct, Bignum, BLACKARXANGEL)
Analysis of media indicators will be carried out on four media platforms: Twitch, Twitter, Instagram and groups In contact with. To begin with, let’s compare the audience of all 54 players in these social networks:
The leading position by a margin, which is quite logical, is the streaming platform Twitch.tv – almost the second bread for every second esportsman. In second place proudly sits familiar to eSports Twitter. Bronze content audience Instagram-subscribers of analyzed players. Closes the top 4 audience of subscribers of personal fan groups of players In contact with (not personal pages) with a fairly modest indicator compared to other sites.
ESports Club Audiences
The main mediator of e-sports – Twitch.tv
We begin our analysis with the largest media platform in the audience – Twitch.tv. A convenient platform for both the viewer and the streamer. Memes generator in the world of e-sports.
Information about the presence of a twitch channel was taken from open sources. Thus, the total amount of subscribers of all club players was considered as an organization’s media asset.
In the first place they sit Virtus.pro (epileptick1d, Noone, Resolut1on, Solo, TBD), having in its asset 29.04% subscribers from the audience of all teams. Second place, thanks to the huge audience of Alohadance, is the club Hellraisers ( V-Tune, Nix, DM, Alohadance, Miposhka) In third place is Team Spirit, who left Team Transfer, Old but gold ( IllidanSTR, G, 633, Velheor, VANSKOR) with a gap from HR more than 2 times. Players followers on a rocket Winstrike team (Daxak, Cooman, Afterlife, Lil, NoFear) Closes the top 5 “daughter of Winstrike Team” – FlyToMoon( Ark, Iceberg, Flow, Slayer, AWF), because of which I had to urgently redo everything.
For the rest of the representatives of the top, we can only say that the guys are not really streaming, except, perhaps, fng of Gambit esports, but only his efforts in this case are not enough.
No less memes generator in e-sports, His Majesty – Twitter. Cross-language, free, meme.
Information about the existence of a twitter account was taken from open sources.
With huge margins ahead of the rest of the planet are representatives Virtus.pro (epileptick1d, Noone, Resolut1on, Solo, TBD) – 34.23% from the entire club audience on Twitter. The second place is taken by representatives of the organization, who, like no one else in e-sports, know how to play media – Natus vincere (Crystallyze, Magical, 9Pasha, Zayac, Sonneiko) Old men from literally breathe in the back Old but gold ( IllidanSTR, G, 633, Velheor, VANSKOR) having in its assets only 151 readers less. Not so far located guys from Winstrike team (Daxak, Cooman, Afterlife, Lil, NoFear) – 13.9% readers. Closing rating guys from Gambit esports (Dream, gpk, Shachlo, XSVamp1re, fng), although in this case, one specific guy closes the rating, but more on that later.
When analyzing accounts on Twitter, I noticed one feature: young players are becoming less and less registered in this beautiful and convenient social network, while it is not entirely clear why this happens. For example, at Cooman no twitter account. Most of the audience consolidate around themselves the old people of the scene, who are Twitter, even if not very active, since bearded times. This is the reason for such a gap in readers’ performance between teams.
Instagram is significantly different from Twitter, but nonetheless gathers a fairly solid audience around itself. Thanks to Instgram, you can find out possible reshuffles in the region, as it was with the coach Virtus.Pro Boo1k at the past The International.
An excellent social network for those who want to know their idol in more detail. Information about the presence of an instagram account was taken from open sources.
Guys from Virtus.pro (epileptick1d, Noone, Resolut1on, Solo, TBD) are not going to give up leadership positions and once again very confidently lead the top subscribers with an indicator, you just think about it, 42.82% from the audience of 11 teams. The second place went to young and promising Hellraisers ( V-Tune, Nix, DM, Alohadance, Miposhka) Get bronze Winstrike team (Daxak, Cooman, Afterlife, Lil, NoFear), and then just an abyss. Fourth place for FlyToMoon( Ark, Iceberg, Flow, Slayer, AWF) and close the top 5 representatives Natus vincere (Crystallyze, Magical, 9Pasha, Zayac, Sonneiko)
It is worth noting that all existing players “born to win”, except 9Pasha, at The International at the end of one of the matches, links to their instagram accounts in the game chat were posted. Apparently, it didn’t help.
Fairly modest performance of guys from Old but gold ( IllidanSTR, G, 633, Velheor, VANSKOR), which in the previous media sites occupied the top 3, are explained by the lack of accounts on this site at G and IllidanSTR.
U guys from Uvajenie.Hope ( Palantimos, Pikachu, Chshrct, Bignum, BLACKARXANGEL) generally managed to find an Instagram account only with BLACKARXANGEL.
Finally, the usual VKontakte audience for the CIS. If VK audience confidently takes the second line in the audience of e-sports clubs themselves, second only to Facebook, then representatives of clubs on VKontakte are not doing very well – a modest 300,000 subscribers.
For analysis only subscribers of fan groups of players were selected, subscribers of a personal page were not taken into account.
All the same faces: ahead of the rest Virtus.pro (epileptick1d, Noone, Resolut1on, Solo, TBD) – 35.34% of all subscribers. Second place for Hellraisers ( V-Tune, Nix, DM, Alohadance, Miposhka), which occupy leading positions in all tops. Third were representatives Winstrike team (Daxak, Cooman, Afterlife, Lil, NoFear) with much more modest indicators. Fourth place went Natus vincere (Crystallyze, Magical, 9Pasha, Zayac, Sonneiko) and quite a bit was not enough for the old people from Old but gold ( IllidanSTR, G, 633, Velheor, VANSKOR) – only 350 subscribers less.
It just so happened that almost all the tops actually had the same faces. It is worth noting that all the participants in the top 5, with the exception of regularly getting there Old but goldhave contracts with organizations. Such a valuable, in terms of media resources, composition is unlikely to be long without an organization. It will be enough a pair of victories (not tournaments) over the favorites and interest in this stack will only increase. From the same point of view, guys from FlyToMoon.
Frankly, in almost every team there are 1-2 people who make up the media backbone of all social networks. It’s time to look at such representatives in each team. To do this, we will analyze the audience again, but without summing them up.
All representatives of the top, with the possible exception of Solo, spend regular streams. Alohadance I was exclusively engaged in streaming for two years and during this time I amassed a huge audience. According to Ilya, for now, he will leave live broadcasts aside and concentrate on the e-sports field. IllidanSTR, for example, a stream is much more often than other representatives of the top and even not always the object of broadcasting is Dota 2.
It is worth noting that 40 out of 54 people have a personal channel with subscribers to Twitch.tv and this is absolutely no wonder: Twitch is a direct intermediary between the audience and e-sports.
Twitter is the backstage of eSports.
Tops returning from protracted North American business trip Resolut1on. In general, the top 5 has not changed much since the last review of Twitter, with the exception of the change Ramzes on the Resolut1on and the bias of the main Twitter lover in the face Lil from the first place.
A Twitter account has fewer esports players than a Twitch.tv channel – 40 versus 37.
Photo Card Lovers
Instagram is quite popular among young people in the CIS and in the world as a whole. Thanks to the brainchild of Facebook, you can find out some details of the personal life of e-sportsmen.
Representatives of the top practically do not change with rare exceptions.
But Instagram, cybersportsmen use much less – only a little more than half of all the players in question. Apparently, some closeness and associativity, which is inherent in cybersportsmen, affects.
Last rated audience, but not the last VKontakte:
And again, minor changes in the composition of the top 10.
Despite the inconvenience of VKontakte (ban on a social network in Ukraine), 42 out of 54 e-sportsmen have VKontakte group – this is the highest value among all the media platforms under consideration. But even so, the audience is much lower.
● Representatives by media resources Virtus.pro ahead of the rest of the team
● Hellraisers signed a real media car
● Players Natus vincere have fairly modest media indicators against the background of the organization itself
● From the point of view of media resources, among unsigned groups, they are primarily interesting Old but gold and FlyToMoon
● Regular streamers have the largest audience among players. It’s extremely difficult to develop media without streams
Finally, according to tradition, 5 facts: