a number of companies refused to advertise on Facebook – review

Facebook found herself under a barrage of criticism, which greatly influenced the company. It is reported that earlier Rakuten viber severed partnerships with industry giant, now the same thing was said Verizon, Hershey, Coca cola and other companies.

The reasons were the lack of high-quality moderation of content, as well as an insufficient fight against manifestations of racism, incitement to hatred, and so on. According to Bloomberg, negotiations with Facebook representatives did not give the expected results, because market participants intend to temporarily abandon advertising on Facebook, Instagram and Twitter in the USA.

It is noted that different companies plan to remove ads for a period of 30 days to six months (more precisely, until 2023). For example, in Unilever stated that they would monitor the situation and, if necessary, revise the current advertising policy.

For his part, Mark Zuckerberg promised to ban the publication of hate speech ads, as well as flag content that violates social media policies. Note that the value of the company’s shares has already fallen by 8.3%, and the market value of the company – by $ 56 billion.

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