The SberGames division will work in three areas:
Creation of personalized games – the content will differ depending on the preferences of the user. Shooters were cited as an example: if a player likes sniper rifles, the game will “offer” the necessary skills and highlight similar weapons in the store. Based on Netflix.
Store launch – it will be open to everyone, and when connected, developers will have access to the entire Sberbank ecosystem. There will be all kinds of projects, from mobile and HTML-5 to story and network for PC. Cloud gaming will also become part of the service.
In addition, SberIgry will be engaged in its own development, and will also order projects from third-party developers and release partner games. Among other things, there will be games for consoles. The company promises very favorable terms.
Voice assistants – there is nothing new here, a traditional virtual assistant, which should help users to better adapt in games. If necessary, it can offer certain hints.
As noted by Chumachenko, in the first place for “Sber” is now the creation of a convenient environment for developers and the ability to experiment. Now the industry, according to the head of the direction, is in an ideological crisis – everyone cares only about profit.
At the start, the company will focus on Russia, but then it will discuss entering other regions.
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