Insider Daniel Ahmad outlined the global development plan for the gaming division of the corporation Microsoftsharing a detailed analysis of the team’s actions Phil Spencer against the background of the recent situation with an increase and an instant decrease in the subscription price Xbox Live Gold…
According to Ahmad, by far the main goal Microsoft – this is attracting the widest possible audience to your gaming ecosystem… Service plays a key role here Xbox Game Pass… Now the American corporation is trying its best to increase the user base of the digital platform, first to attract the owners of the family consoles there first Xbox, and then the rest of the public by actively supporting cloud technologies xCloud and their implementation into partner systems, including third-party devices, mobile devices under control iOS, and Smart TV…
Considering the colossal investment of funds in development and support Xbox Game Pass, for guidance Microsoft it is very important that the subscription attracts as many gamers as possible, says an insider. However, the American corporation faces several significant challenges here.
- First, Ahmad notes, the consoles market coverage Xbox still leave a lot to be desired. Especially against the background of the fact that a huge share of the audience prefers consoles Playstation 4 and Playstation 5… Based on these considerations, Microsoft launched a budget Xbox series s…
- The second point is that attraction to Game pass external, conditionally “not hardcore“audience is happening at a very slow pace – cloud technology is still in its infancy and is simply not seen by many as an attractive investment of money and time.
- The third point is related to the fact that in the ecosystem Xbox there are millions of gamers today using subscription services Xbox Live Goldbut not at all interested Game pass… The fact is that such users hardly need a library of hundreds of games – they are completely satisfied with the ability to spend time in their favorite multiplayer projects. For example, these are people who are interested in just a few games in the same series for many years (every year they buy new Call of Duty and Madden NFL, they pay for Xbox Live Gold for a long time by default).
According to an insider, the recent news about the rise in the subscription price for Xbox Live Gold from the side Microsoft were dictated by a very simple motivation – the corporation wanted to visually show the audience how profitable and affordable the subscription plan is Game pass Ultimate, which also includes status Xbox Live Gold, thus, in a short time, arranging a massive migration of players from a simple Gold on Game pass… In turn, those gamers who would not buy into such a reception would still be brought Microsoft the necessary profit secured by the new increased value “Golda“.
However, continues Daniel Ahmadabove plan Microsoft failed miserably – price increase news Xbox Live Gold the gaming community was greeted in an extremely negative way. This reaction forced the top of the American company, fearing reputational risks, to step back, and also to announce that for shareware multiplayer games the status Gold no longer needed.
An insider explained that the news about free multiplayer in F2P games Microsoft cooked for months. According to the original plans, they should have reported it under completely different circumstances.…
However, Microsoft is already working on another roadmap to get as many audiences as possible on Xbox Game Pass.
Concluding his analytical publication, the insider once again confirmed that by now, the development Game pass for Microsoft – this is the primary task. Trying to make the service as profitable and attractive as possible, the company will fill it with high-quality content, including AAA-grade projects from both internal studios and third-party publishers. Ahmad stressed that Microsoft negotiates the purchase of games for Game pass and buying new studios to organize the most stable stream of releases in the service. Microsoft wants more third-party AAA games to appear on Game Pass from launch date…
In 2023, the number of active subscribers to the service Game pass has passed the mark of 15 million users.
Read also: The first footage from the next part of Yakuza leaked to the network – rumor…
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