Publisher Electronic Arts registered a patent for a new in-game advertising system that allows users to present offers about goods and services within the digital space.
According to the patent description, the system will determine the moments when the user stops actively interacting with the game, after which advertising information should appear on the screen, which can take the form of text, a short video, a sound signal or a standard banner…
It is noteworthy that back in September Electronic Arts already managed to be in the center scandalcaused by players’ dissatisfaction with in-game advertising. Then the audience was pissed off by the show’s banner ads. “Boys“appearing during replays of combat in the mixed martial arts simulator Ufc 4…
See also: Become a Cyborg: Terminator Resistance shooter received an update with a new mode where you can play as the T-800 itself…
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