Monday studio Lucasfilm conducted an online broadcast Mando mondaydedicated to the second season of the series “Mandalorian“(The mandalorian). The fact is that already on October 30 Disney + the first episode will premiere.
Given the deplorable financial condition Disney, the company has high hopes for “Mandalorian“. So, the quarterly online report to investors was shifted from October to November in order to mask a hole from the failure of the film.”Mulan“.
However, with the help of Mando Mondays Mickey Mouse trying to solve the problem with selling merchandise. Disney retail stores have also been hit by the pandemic, and amusement parks are still unable to resume full operations.
In the past five years, sales of merchandise based on “Star Wars“collapsed, and many partners refused to purchase licenses. But” Mandalorian “was able to revive fan interest in the series, for which Disney was not ready at all. The first season of the series started in November 2019, but the official production did not begin to arrive until spring 2023.
To compensate for the oversight, it was decided with the Mando Mondays event, but Disney went too far with the content, as a result of which the online broadcast looked more like a branch of a TV store. For 30 minutes, the hosts and their guests, including the actors Pedro Pascal, Giancarlo Esposito and Karl Weathers, actively advertised themed toys, clothes, dishes, appliances and books.
The list looks like this:
- Hasbro Star Wars Black Series Figures
- Figures from Star Wars The Vintage Collection by Hasbro;
- Hasbro Star Wars The Retro Collection Figures
- figurines from Funko;
- a new version of the board game “Monopoly” from Hasbro;
- Hasbro’s Baby Yoda Animatronic
- Mattel’s Yoda Plush Robot Toy;
- Hasbro’s toy Dark Lightsaber
- detailed model of the Razor Blade spacecraft from HasLab;
- Razor Blade spaceship from Lego;
- Lego baby Yoda figurine
- sneakers from Adidas;
- plates and other dishes from Corelle Brands;
- multicooker from Corelle Brands;
- waffle maker from Uncanny Brands;
- coffee maker from Uncanny Brands;
- toaster from Uncanny Brands;
- bracelet from Lokai;
- a new children’s book from the Little Golden Books series;
- camera from Polaroid;
- skateboards from Element;
- wrist watch from Meister;
- cake (we’re not kidding);
- mugs, home decorations, stickers, busts of heroes and so on;
- socks, pajamas, t-shirts, halloween costumes, medical masks, baby Yoda headbands, ties and so on.
Lucasfilm hasn’t forgotten about video games either. Specifically this week Electronic Arts launches sale of its projects. So, a thematic addon for The sims 4 will be available at a 50% discount, and all players will receive an in-game Yoda Baby statuette.
A number of games will receive new updates with cosmetic items. In MMO The old republic Players will find a new set of Mandalorian armor. In mobile F2P games Galaxy of heroes and Disney emoji blitz themed events will be held. Users Star Wars Pinball can now purchase a new Mandalorian style table.
We should also mention the recently released cosmosim Star Wars: Squadrons… The developers will add new items to customize the cockpit of spaceships, including holograms, and various figures. However, this will be the last major update as support for the project is being phased out.
The full list of products can be found on the official website StarWars.com…
The last time such an abundance of goods based on the Star Wars saga hit in 2015 was when the movie “Force awakens“. So, before the showing of the tape in some cinemas in Russia, they played an advertising block lasting about 20 minutes.
Franchise abuse has left the market oversaturated and manufacturers frustrated with sales. A similar embarrassment was also recorded in 1999, when George Lucas released for hire “Phantom threat“.
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