On my personal blog Alex Hutchinson, one of the former employees of the French company Ubisoft in charge of production there Far cry 4 and Assassin’s creed 3, shared a somewhat unexpected opinion, which led to heated debates and discussions.
The industry veteran has questioned the current culture of gaming content streaming, where many users broadcast projects, making huge amounts of money, while the developers responsible for creating these products actually get nothing.
Hutchinson believes that streamers and bloggers should pay certain taxes to the developer and publishers, especially if their entertainment shows attract a large number of viewers who are willing to payь for viewing.
The real truth is the streamers should be paying the developers and publishers of the games they stream. They should be buying a license like any real business and paying for the content they use.
– Alex Hutchinson (@BangBangClick) October 22, 2023
“Streamers worry that their content will be removed because they broadcast music they didn’t pay for. They just feel better about the games they show to viewers and don’t pay for either.” Once publishers decide to oppose this model, your content is over.…
The real truth here is that streamers have to pay developers and publishers for the games they stream. Streamers have to buy full-fledged licenses, like in any other business, in other words, give their money for the rights to use someone else’s material. “
Of course, they immediately tried to explain to Hutchinson that many streams have the most favorable effect for games – they provide them with the necessary advertising, presenting them to an audience, sometimes tens and hundreds of thousands of viewers. But even such an argument is a former employee Ubisoft found it unconvincing…
“More often than not, broadcasting a game primarily helps the streamer. People come to watch their show, which is built around content that they did not pay for. If your activity is built around game content, then a certain percentage of the money you earn should leave the authors of the games “- continued the thought Alex Hutchinson.
It is noteworthy that today Alex Hutchinson works in one of the cloud platform studios Google Stadia, and shortly after the developer posts spread to different parts of the network, representatives Google hurried to distance themselves from such a radical position…
First, one of the representatives of Google in the comments to the resource 9to5Google stated that “Hutchinson’s comments do not reflect the overall position of Google, Stadia or YouTube.“Later, Ryan Wyatt, head of YouTube’s game development, joined in similar rhetoric, expressing confidence that”developers and streamers form a single and mutually beneficial ecosystem“.
Hutchinson’s Twitter profile description changed after that. The mention of his work with Stadia disappeared and a line appeared that on his blog he expresses exclusively his personal opinion.
Read also: Biomechanical world on new screenshots of Scorn horror for Xbox Series X…
Add to our Telegram channel using this link or search for it manually in the search by name gmradost… There we publish, including what is not included in the news feed… Also subscribe to us in Yandex.Dzene, Twitter and VK. And don’t forget that we now have a dark theme and ribbon instead of tiles.…
