Producer Ryan Johnson continues to tossing firewood into a bonfire on which the franchise is roasting “star Wars“(Star wars) In a recent interview with reporters, he said that the studio Lucasfilm ostensibly does not conduct test screenings of his films at all.
As the director admitted, in the case of the film “Get knives“(Knives Out) test shows helped him understand which elements of the plot worked and which were worth fixing. However, “The last jedi“(The last jedi) there was no such possibility. Johnson himself was interested in this practice, although he hated it.
“It was like a party in a theater, it was a lot of fun. The first time I said,“ Wow, that really works. ”That’s good. Very nice, because in the case of Star Wars, you can’t test the films of the series for various reasons. I I always hated trial shows, but during the filming of Star Wars, I wanted to shout: “God, I would give my left hand to show the film to 300 spectators in Burbank and just see how it works,” he said.
Ryan Johnson’s remarks again raise questions about the situation at Lucasfilm. On the one hand, test shows are dangerous in that information leakage is possible. But they allow you to predict the reaction of the audience, as well as make the necessary changes if necessary.
Same Marvel studios without fail conducts test displays of their projects. They were even organized for the movie “Avengers: Final“(Avengers: Endgame) from Russo brothers, although the tape was filmed in the strictest secrecy.
The fact that Lucasfilm does not conduct test shows, as early as 2016, the publication said Deadline. It concerned the films “The awakening of power“(The force awakens) and “Outcast One“(Rogue One) At the same time, the last film was seriously reworked, because the original work of the director Garrett Edwards did not satisfy the studio management.
Direct director J.J. Abrams also stated the absence of test screenings of the film “Skywalker. Sunrise“(The rise of skywalker) – instead, shows were organized for a narrow circle of initiates (friends, family and acquaintances). However, last year, insiders claimed that several screenings of several draft versions of the ninth episode of the saga did take place, but the audience’s reaction was negative.
The absurdity lies in the fact that the studio itself Disney literally obsessed with feedback. Even during the launch of amusement parks, company employees actively collect feedback from visitors.
Star Wars: The Last Jedi, Ryan Johnson was released in 2017. Despite the quick start, the fees of the ninth episode fell sharply in the following weeks. If the “Awakening of Power” by JJ Abrams raised more than two billion dollars at the world box office, then Johnson’s work received only 1.3 billion.
Moreover, after The Last Jedi there was a drop in interest on the part of viewers in the franchise as a whole: a decline in sales of merchandise began, the film Ron Howard “Han Solo“(Solo) was the first commercial failure in Star Wars history, and Skywalker Sunrise by JJ Abrams raised just over $ 1.074 billion.
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