Nowadays, hardly anyone would argue that the service provides enormous value for millions of players at an extremely affordable price – only $ 10 per month. Moreover, many new items like Halo infinite, S.T.A.L.K.E.R. 2 and Fable will appear in the library on the day they are released.
Many people seriously believe that the real “nextgen” Microsoft – this is not a new console (Xbox Series X), but the Xbox Game Pass, which is only getting better every month.
This raises the main question – how profitable is Xbox Game Pass? Surely the service is expensive for the corporation, given how lucrative the offer it is. However, Greenberg urges not to worry about this.
We always laugh when we hear this. Please don’t worry about us. Everything will be fine at Microsoft. We can handle it.
Greenberg realizes that with the current approach, Microsoft is sacrificing short-term profits, but it is all about building a long-term service with a huge loyal user base. Moreover, such a profitable service encourages people to advertise it to their friends themselves.
As a result, they not only continue to pay, even if they do not use all the subscription options, but they also effectively advertise it – much more efficiently than the best marketers on the planet could do.
Game Pass, according to Greenberg, is the centerpiece of Microsoft’s future gaming arm.
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