Publisher Ubisoft decided to rename the game Gods & monsters due to a conflict with another company. This is stated in the documents posted on the portal United States Patent and Trademark Office (USPTO).
Ubisoft re-introduced the studio’s Gods & Monsters project last week Ubisoft quebec… However, it is now called Immortals Fenyx Rising.
The developers argue that the decision was made due to the fact that the new name better reflects the essence of the game and the vision of the team. The press demo also played around with a joke about the French and the fact that most people mispronounce Ubisoft (Not Ubisoft, but Ebisoft).
“We realized that we needed a new name to better align with the renewed vision,” said Julien Gallaudek, assistant development manager for Immortals Fenyx Rising.
However, the publishing house is cunning. The fact is that back in April 2023, a corporation filed a complaint against Ubisoft Monster beveragethat produces an energy drink Monster energy… The latter claimed that Gods & Monster allegedly damages her business, because the corporation sponsors e-sports teams, collaborates with other gaming companies (promoting Monster Energy through Halo: Infinite, Death stranding and so on), and also opened a portal monsterenergygaming.com…
In May 2023, Ubisoft responded to the complaint and denied all allegations from Monster Beverage. However, by June, the company named its new project nothing more than “the game formerly known as Gods & Monsters”.
According to Richard Hough from a law firm The hoeg law, the victory in the dispute was to remain with Ubisoft. However, litigation in the USPTO would have required a lot of time, effort and money, which would have a negative impact on the Gods & Monsters advertising campaign.
See also: Did you order the French Zelda clone? Our first impressions of Immortals Fenyx Rising
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