Taking care of children: Electronic Arts responds to criticism of FIFA soccer sim microtransaction ad

Previously, we wrote about a new scandal in which the publisher fell Electronic Arts after users criticized him for advertising microtransactions for a football simulator FIFAprinted on the pages of the booklet Smyths toys, aimed primarily at the children’s audience.

When the situation was widely publicized, representatives EA made an official statement, promising to withdraw advertising publications of a similar nature and carefully analyze all existing marketing programs for their placement in incorrect sources

“When it comes to advertising games and other EA products in sources aimed at children, we always approach the issue with the utmost responsibility. However, it turned out that ads for FIFA Game Points were presented where they should not be. Smyths has made every effort to ensure that all forthcoming copies of their 2023 catalogs are free of unwanted advertising content, while we also carefully reviewed all planned advertising publications to ensure that marketing campaigns reflect our level of responsibility when it comes to young users, “Electronic Arts said in a statement.

Football simulator release FIFA 21 will take place already October 9, 2023 on platforms Playstation 4, Xbox one, PC and Nintendo Switch… A little later, the project will visit the next generation consoles Playstation 5, Xbox series x and Xbox series s

See also: We save batteries: Nintendo reminded of the timely need to charge consoles of the Switch family

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