Pandemic moment: Sega Sammy exits the arcade market after losing almost $ 200 million

Japanese holding Sega sammy decided to leave the arcade machine market before the end of the year. This is stated in the official statement of the company.

According to the agreement, the holding will sell 85.1% of the shares of the subsidiary SEGA Entertainmentwhich operates entertainment centers in Japan. The buyer was the company GENDA, which manufactures specialized equipment for arcade machines.

The amount of the deal has not been disclosed, but the new management is interested in further developing this area. The transfer will be completed by the end of 2023, after which Sega Sammy less than 15% of SEGA Entertainment shares will remain

Sega didn’t decide to restructure because of its good life. The arcade business of the company was crippled by a pandemic. Therefore, the legendary slot machine hall was even closed. Sega building 2 in Akihabara.

The difficulty is that in the short term, Sega Sammy does not benefit from the sale of SEGA Entertainment shares. In the course of the restructuring, the holding will lose more than $ 181 million, although in the long term, the financial condition may improve.

The withdrawal from the arcade entertainment market is another turning point for SEGA, which did not dare to take such a step even in the early 2000s, when the company was on the verge of bankruptcy.

At the same time, in June it was announced that the publisher is working on a new cloud service that will provide access to arcade hits.

See also: Theory: Microsoft is aiming to buy SEGA?

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